Our Research Solutions

Pricing Research

Many factors affect price perception.

How consumers perceive price is a critical component of a product´s marketing mix.

Establishing the “right” price will impact a product / service ability to maximize consumer reach, revenue, and profitability.

Our pricing research offers a variety of techniques to determine the optimum pricing strategy.

Concept Testing

Minimize the risk of pursuing ideas with low progress opportunities.

Determine their potential before committing resources to their development.

Understand a concept / idea strengths, weaknesses, and opportunity for improvement and optimization.

Applications:

Product
Communication
Positioning
Advertising concept boards

Package and Label Optimization

Make your package impactful, engaging and iconic.

Test your package ability to stand out, be memorable and communicate the virtues of your product.

The package is the primary source of product awareness, and engagement with consumers.

Test your package´s ability to stand out, be memorable and
communicate the qualities of your product.

Latin Pulse package optimization technique measures consumer reaction to its design and functionality.

Promotion Testing

Impactful promotions are powerful exposure tools to boost sales.

We measure their effectiveness in achieving business goals and objectives, reaching new customers and rewarding loyalty.

Our evaluation include:

Impact
Distinctiveness
Rewards
Value perception
Brand building potential

Product Assessment

Offering the finest product is critical to brand success and encourages repeat purchases and loyalty.

Latin Pulse´s product assessment provides information to certify product satisfaction, possible improvements, design of new products, and keeping the brand ahead of competition.

Our techniques measure the overall performance of the product and its features to provide a comprehensive evaluation.

Advertising Evaluation

Assure your creative ideas and ad campaigns impact and motivate your target audience effectively.

Advertising is essential in generating product / brand awareness and motivating consumer decision-making.

Attracting consumer attention with a powerful message in the proper context is essential for your advertising to stand out, create awareness, engagement and interest.

Our advertising assessment research identify:

Impact
Memorability
Uniqueness
Message effectiveness
Motivation and persuasiveness
Emotional engagement
Brand image

Total Offer Test

Appraise all the variables in the marketing mix of your brand in a single test.

A unique and powerful research tool that tests all the interactive marketing elements in a single consumer research session optimizing time and resources.

“Total Offer Test” was designed to measure the complete impact of the dynamics in the brand´s marketing mix – concept/idea, positioning, product performance, packaging, advertising, etc.

The findings and learnings are summarized with actionable metrics and predictive diagnostics.